If there is one thing more bewildering than a convoluted branding strategy, it’s the patronizing insistence that the rest of us just don’t get the “strategic depth” behind it. The recent overhaul of a local school district’s visual identity—an endeavor steeped in controversy from the outset—has been defended with a tone that reeks of condescension, suggesting that any dissent or confusion is due to a lack of understanding. Now, let’s...